Sage Jobs

Director, Product Marketing - NFP & Healthcare

Job Description:

Are you an inspirational industry/product marketing leader eager to leverage your expertise in the Accounting/ERP software industry and Not-For-Profit or Healthcare verticals?

We’re on a journey to transform Sage into an iconic global brand leading Sage into the most memorable, human-centric brand in our category. This transformation is more than a mere shift in strategy; it's a complete evolution. We’re evolving from a product-centric, B2B company to an H2H (human-to-human) brand – customer and solutions-centric.

Our efforts are yielding results. Sage is flourishing, delivering consistent double-digit growth. Across our global markets, we’re redefining what it means to be at the forefront of our category (i.e. Sage Copilot). This role is an invitation to become part of this journey – a chance to do the best work of your career and contribute to a brand that's changing the B2B marketing playbook, fueled by creativity and a human-centric approach.

As the Director of Product Marketing for our Not-For-Profit and Healthcare verticals, you'll lead industry marketing strategies that directly address these sector's specific needs and challenges. Your role is vital in ensuring Sage's products and solutions perfectly align with the distinct demands of the NFP and Healthcare markets. By doing so, we aim not just to meet, but to surpass the expectations of these sectors, enhancing our footprint and impact in the market. With 80% of your focus on making a significant impact in the United States, this global position is your opportunity to lead and influence our trajectory.

Your Mission:

In collaboration with marketing and sales teams, you'll define the strategy for effective value propositions, and equip our sales force with the tools needed for success. You’ll also partner with product management teams to ensure our offerings match market needs, fulfilling customer expectations. Leading a team of up to 5 high-performing product marketing managers, you'll nurture an environment focused on excellence, innovation, and continuous improvement.

• Strategy: Own and continually refine our market strategy, staying ahead of customer, and industry trends, and developing compelling new business cases. Your vision will define Sage’s future.

• Value Propositions: Develop value propositions that weave a compelling story around our solutions, encapsulating positioning, pricing, packaging, and naming in a way that resonates with our core sectors.

• Messaging: Lead the charge in creating messaging and content that fuels our marketing campaigns, ensuring we communicate in ways that connect deeply with our customers (Financial Professionals: Medium-Size Business Owners, CFOs, Controllers, Accountants).

• Thought Leadership: Represent Sage at industry events, presenting our strategy and innovations. Your insights will not only share our vision but inspire action and commitment from our audience.

Why you’ll find your work meaningful with us:

• You’ll play a crucial role in our evolution, helping to lead our shift towards a more customer-centric, solutions-oriented approach in how we connect with and serve our customers.

• Embark on a globally impactful role with an 80% focus on the U.S., leading change in verticals that deeply affect communities (NFP & Healthcare).

• Guide a high-performing team at the heart of Sage’s transformation, valuing transparency, innovation, and a shared commitment to genuinely making a difference, setting the stage for what Sage will become in the next five years.

Why Sage? What’s in it for you?

In addition to a comprehensive compensation package ($XXX base, + 30% bonus + benefits) you'll get to test your expertise and inspirational leadership at a stable, global SaaS company, contributing to a product consistently voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a diverse, customer-centric marketing team committed to being innovative, bold, and effective. As we're expanding internationally, you’ll influence strategy, making impactful contributions while on the road to continued growth opportunities. Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and gives back to our communities through our Sage Foundation (5 paid volunteer days yearly).

Minimum Qualifications:

• 8 years of expertise in Product Marketing and at least 4 years of experience as an inspirational leader, leading a team of at least 4 direct reports. (required)

• You have demonstrated experience marketing B2B Accounting/ERP software solutions to financial professionals - understanding their business management needs and challenges. (required)

• Experience and knowledge of the Not-For-Profit (NFP) and/or Healthcare verticals. (required)

• Significant experience in both strategic and hands-on roles, with a history of launching successful products in competitive B2B SaaS markets.

• You can provide successful examples of how you've led through influence and when your team felt supported and motivated to deliver even bigger results.

• Comfortable and effective communicating, influencing, and gaining buy-in in a global, matrix environment.

• Creative thinker with a strong ability to generate and implement innovative marketing ideas, along with a solid record of developing compelling positioning and thought leadership content.

• Experienced speaker, able to engage large audiences and effectively present to executive leadership across various management levels.

Key Responsibilities:

Key Responsibilities:

• Lead a high-performing team of up to 5 Product Marketing Managers.

• Own the strategy for the NFP & Healthcare industry, including micro-verticals inside the vertical to achieve our ambition and growth targets.

• Accountable for the overall commercial success of NFP and Healthcare verticals, by developing the positioning, value proposition, messaging, pricing, tiering and packaging, go-to-market messaging, etc. for the specific Vertical, focusing on understanding the market, meeting customer needs and differentiating Sage's offerings.

• Developing effective messaging and content strategies tailored to the NFP & Healthcare verticals, ensuring that product marketing efforts are aligned with customer needs, market dynamics, and business goals.

Perks? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date

• Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)

• 5 days paid yearly to volunteer (through Sage Foundation)

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

What it's like to work at Sage?

https://www.sage.com/en-us/company/careers/

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Function:

Global Product Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

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